Pael Studio

Branding Strategy, Website Development, Social Media

Miami-based builder and designer Pablo Pimentel wanted the visual strategy to mirror his obsession to detail and love of design.

Pael Studio, based in Miami, was created by Pablo, an engineer whose passion for both precision and creativity led him to launch a design studio with a unique perspective. We worked closely together to build a brand identity that would not only reflect his technical expertise but also build trust with customers.

From the very beginning, Pablo envisioned a brand that felt both innovative and precise.

To bring that vision to life, we infused subtle aeronautical elements into the design—drawing inspiration from flight maps and control instruments. The logo incorporates these details through a compass motif and clean, directional lines, evoking the sense of navigation and precision that define both the studio and Pablo's approach to his work.